Obesity The Struggle That Americans Face Today - 1070 Words

Victor Herrera Whitney Nelson English 2010-045 31 October 2014 Why Are Americans Bigger? I write this proposal on obesity as it relates to the struggle that Americans face today. As a young child growing up, I had a struggle with being bigger. I was on the verge of becoming obese in the ninth grade. Weighing in at 260 lbs, with common health issue that I may be diagnosed with, I knew I must range my life for the better. Obesity, diabetes, and high blood pressure runs in my family, so it is not a surprise when a relative becomes bigger or has diabetes. The reason why I became so big was that I have hypothyroidism, meaning, my thyroid gland does not produce adequate amounts of hormones to metabolize what I had eaten. So instead of my food being converted to energy, it was converted and stored into fat. Thus leaving me extremely tired. I would not even go through half the day without taking a long, and I would be more hungry. With my own past and present experience, my study on obesity will focus on the reasons why Americans are so big. I will defi ne obesity as having too much body fat and having a Body Mass Index (BMI) of more than 30. Questions asked might be: who is obese? What are some common health issues related to obesity? What can be done about this issue? Turning the table around and getting everyone involved in the social issue will improve the wellbeing of Americans in the United States. Throughout my research, I came across an article, â€Å"Overweight and Obesity inShow MoreRelatedObesity Is A Victim Of The Media And The Narrow Minded View On Obesity982 Words   |  4 Pageshonest, while reading the first few sentences of Yates-Doerr’s article Obesity Science and Health Translations in Guatemala, I was taken back at the fact that in Guatemala, â€Å"fatness is associated with health and prosperity† because that is truly the exact opposite of the popular opinions on obesity today (Yates-Doerr). But, in reality, the Guatemalan point of view on obesity roots from the same essential causes of the rise of obesity in the United States. Everyone’s view of what is right and wrong stemsRead MoreThe Problem Of Child Obesity1454 Words   |  6 PagesDid you realize that including children â€Å"In 2013, 2.1 billion people worldwide were overweight or obese†? (Kraak, Story 107). From 2013 to today the problem of child obesity is becoming a major concern in the world. Children today face many problems that may cause them to become obese. Child Obesity is becoming a major issue in the 21st century because of circumstances like marketing strategies, fast food restaurants, and parental influence. To begin with, marketing strategies, including the locationRead MoreFood : A Want Or A Need?1343 Words   |  6 Pagesworld where every day is a constant struggle to survive. A world where no matter what you do you will always be in search for a resolution to a shortage of food. To make things worse, imagine dealing with this situation and being only a child, suffering on your own. This standard of living is common for children in various parts of the world today. In contrast to the theme of world hunger and its suffering in the first picture comes the inverse theme of obesity in America in the second. AlthoughRead MoreThe Health And Fitness Epidemic Essay1086 Words   |  5 Pageslongest and healthiest life possible. Today, close to seventy-nine million adults and thirteen million children struggle with obesity. The Centers for Disease Control and Prevention highlights the fact that obesity is common, serious, and costly (â€Å"Adult†). Obesity has been linked to more than sixty different chronic diseases. It is also one of the leading causes of preventable death. A study, released by the American Cancer Society, showed that 589,430 Americans die of cancer each year (â€Å"Diet†). AnRead MoreHealth Risks Of The United States Essay1102 Words   |  5 PagesWhile many of the health risks that besiege Americans are fought by creating a vaccination or an antibiotic that can be administered to all who are infected, one of the greatest health risks facing America’s nation today is sadly an epidemic, not just of a physical nature but often times also with behavioral origins, and whose eradication has been one of the most difficult our nation faces. Obesity in the United States has increased with alarming rates over the last few decades, which has impactedRead MoreExercise Among College Students : Exercise1182 Words   |  5 PagesAbstract Obesity has been a struggle that Americans have been trying to fight over the years but according to study’s many Americans don’t exercise at all. Although exercise is encouraged to Americans the obesity rates continue to increase. College students are vulnerable to weight gain because of the environment and obstacles that surround them. A survey was conducted at the University of Texas at El Paso asking the students questions towards exercising. This literature review will inform theRead MorePersuasive Essay on High Schools and Fast Food764 Words   |  4 PagesNow you have a mere two minutes to cross the street and race up the stairs through the throng of students. When you finally get to class, the late bell has already rung and you’re out of breath. Your teacher decides that taking 5 off your essay due today is reasonable punishment, not that he believes you will ever get an A anyways. I am writing this essay to express my opinion on closing down the fast food restaurant that recently opened across from my school. My opinion is it should be shut down.Read MoreObesity Is A Major Problem1234 Words   |  5 Pagesfour decades, the rate of obesity in America has been on the increasing end; two out of three Americans are either obese or overweight. The obesity epidemic has become a major problem in the United States which caused many serious effects on individual and society. It is an indiscriminate problem that negatively affect everyone from adults to children; which is a significant threat to the health of humanity that needs to be eliminated. First, we need to know what obesity is. According to OxfordRead More External Forces Shaping The Future Of The Airline Industry Essay1726 Words   |  7 Pagestrends that are forcing the airline industry to re-think their stance on strategic planning.   Ã‚  Ã‚  Ã‚  Ã‚  The first trend discussed will illustrate the effect that online booking has had on the way airlines do business. The second trend will describe how obesity has caused new standards to be set within the industry. The final trend will explain how the demand for business-related travel has been decreased from the use of new technologies. This paper will close with a brief synopsis of the most relevant trendRead MoreFinding the Solution to the Obesity Problem1197 Words   |  5 Pagesnot watch their weight. Obesity these days has spread over the years and more and more people seemed to be affected by it. A study shows that in 2009, 61% of American adults are obese while 20% of children between 3-5 years old are obese. (â€Å"Obesity†). The government has tried various methods to decrease that percentage; nonetheless, the percentage of obesity has still increased. Sadly, obesity today is consider a disease that needs treatment. The best solution to obesity is exercising. Exercising

Analysis Of The Story Girl By Jamaica Kincaid

Allie Werth COM 202-Section 01 Final Exam December 16, 2015 1.Look at two or three of the stories that do not use â€Å"traditional† narrative structure and explore how the telling of the story requires the audience to create meaning and details—then,note how this open- endedness affects what readers may take from the texts The stories I examined that do not correlate with the traditional narrative structure are â€Å"Girl† and â€Å"Happy Endings.† Each story is written in a different narrative structure when compared with the traditional structure. For example, â€Å"Girl† is an ongoing list of commands, where â€Å"Happy Endings† is the letter grouping A-F. These short stories require the audience to create meaning and use details to understand and comprehend the story in several different ways. These stories draw in the reader by influencing his or her thoughts on what the story is representing and what is occurring by analyzing the language between the characters. The story, â€Å"Girl† by Jamaica Kincaid, was written using a list format and could also be considered a poetic format. The story starts off by saying â€Å"Wash the white clothes on Monday and put them on the stone heap; wash the color clothes on Tuesday and put them on the clothesline to dry.â₠¬  ( pg.320) It proceeds by listing chores that the daughter is required to do so she is pleasing everyone, since in this time frame this is what girls are brought up to do. This image of being the perfect girl to cater to the man, while heShow MoreRelatedEssay on Short Story Analysis of Girl by Jamaica Kincaid873 Words   |  4 PagesShort story analysis of Girl by Jamaica Kincaid Have you ever wished that someone had given you a guide on how live the right way? Jamaica Kincaid does just that in  her short story, Girl. The narrative  is presented as a set of life instructions to a girl by her mother to live properly in Antigua in the 1980’s. While the setting of the story is not expressly stated by the author in the narrative, the reader is able to understand the culture for which  Girl  was written. Jamaica Kincaid seems to beRead MoreAnalysis Of The Short Story Girl By Jamaica Kincaid844 Words   |  4 PagesIn the short story â€Å"Girl† by Jamaica Kincaid, a mother gives her daughter strict and organized set of verbal guidelines that teach her how to be a proper woman in that society. These guidelines focus primarily on how to act and behave as a wife. However, these guidelines and rules set out for her daughter’s future have an underlying sense of stigma and judgement. I believe the way the cultural tradition in the depicted society treats women is very different compared to how men are treated. TheRead MoreSummary Of Girl By Jamaica Kincaid1204 Words   |  5 PagesAn Analysis of Character Representation in Girl Throughout history women have been an oppressed group of individuals and therefore have had to find ways to satisfy society. Women have at times needed to follow particular guidelines in order to maintain standing in society. Jamaica Kincaid’s in her book â€Å"Girl† conveys a mother and daughter to represent particular social issues during post colonialism. In Girl the daughter serves as a representation of what the mother believes to be society’s idealRead MoreLiterary Criticism : The Free Encyclopedia 7351 Words   |  30 Pagesnavigation, search In literary criticism, a Bildungsroman (German pronunciation: [ˈbÉ ªldÊŠÅ‹s.Ê oËÅ'maË n]; German: novel of formation, education, culture),[a] novel of formation, novel of education,[2] or coming-of-age story (though it may also be known as a subset of the coming-of-age story) is a literary genre that focuses on the psychological and moral growth of the protagonist from youth to adulthood (coming of age),[3] in which character change is extremely important.[4][5] Contents [hide] 1

Balance Sheet Essay Example For Students

Balance Sheet Essay Although the balance sheet was first implemented just a couple of centuries ago,it has quickly developed and sophisticated to become nowadays a widely used andpowerful tool in the hands of professional users, well known and popular evenamong the mass public. In spite of its prominence, or may be because of it, thebalance sheet can not be easily and fully described in a few words, but still,if we leave aside its various functions and forms and any other subjectivefactors, we can state that the balance sheet is a summary of an enterprisesassets, liabilities and equity at a specific moment of time. To simplify thisdescription even further we could say that the balance sheet shows an entityspossessions, obligations and others debts to it. The objectivepoint of view however is often too restrictive, and the most simple things manytimes prove to be rather complex Among the thousand more complex definitionsappended to the balance sheet one of my favorites is the definition given by. accordi ng to which the balance sheet is a statement meant to communicateinformation about the financial position of an enterprise at a particular pointin time, summarizing the information contained in accounting records in a clearand intelligible form, giving information about the financial state of anenterprise and indicating the relative liquidity of the assets, showing theliabilities of the enterprise (i.e. what the enterprise owes and when theseamounts will fall due), able to assist the user in evaluating the financialposition of the enterprise, being however only part of the data needed by users. Or to summarize this long description with which I completely agree, I could saythat although the balance sheet is one of the most outstanding instruments inthe hands of financial analysts, managers, investors and other users, itsimportance should not be over emphasized, it has to be viewed along with manyother documents, and it is far from being the perfect and the superfinancial document. In order to get a more clear, complete and fair picture ofthe balance sheet, apart from reviewing the definitions given by the experts inthis field, we would need to consider as many sides and issues of the subject aspossible. Being objective we should have a look at the etymology of the wordbalance, the history of this document, its theoretical essence andthe basic concepts of accounting implied in it, its forms in the accountingpractise. In our attempt however not to become over-objective orscholastic, we should also review the aims and purposes of the balance sheet andthe extent to which they a re fulfilled, the users of this financial statementand their contradictory needs, the negative aspects and restrictions of thebalance sheet, and finally the trends of its further development. In short, wehave to go further into the matter The history of the so called financialstatements, and the balance sheet among them, can be traced back to RenaissanceItaly, where along with the double entry book keeping they first evoked torespond to the growing more and more complex needs of the accounting connectedwith the economic development of the society at that period (expansion of tradeactivities, development of banking, etc.) and with the transition from the owner manager model towards limited companies or the breakdown of ownership fromcontrol. Obviously these historical events called for the development of newmethods and new documents, reflecting the changes. Naturally the wordbalance itself has also an Italian origin (bilan, bilanz)though it is formed up of two latin words: bi doub le and lanx scales. Even from here it becomes obvious that the balance sheet is a sheet orsummary of two different aspects of one and the same thing: an entitysfinancial position. Further to this aspect, we can take a look at the definitionof the balance sheet given by John Arnold, Tony Hope and Alan Southworth:The balance sheet is the most inituitive and easily understood document ofaccounting. Most of us at some stage in our lives will be required to compute alisting of our possessions. Such a listing of possessions is a major element inthe construction of a balance sheet.. Far from being a precise statementon what the balance sheet is, it can easily be perceived from a phylosofical andpsychological view point, and then, though defined at present times, it can berelated with the historical side of the balance sheet. The link is as simple asthat: one would generally describe his possessions by listing the things he hasand those that should be returned to him, as well as his debts t o other people,further more, he would intuitively put those lists on the scales tofind out what his financial state is, or to get the balance. Toextend this etimological analogy a bit more, by putting on the different sidesof the scales the lists of his possessions and his debts, one would, probablyintuitively, measure his financial position with the height difference thatwould occur between the sides of the scales. Then, in the prossess of separationof the owner from the manager, this way of measurement of a persons financialstate, was naturally transferred into what we now call an enterprises balancesheet. Furthermore, the fundamental method of scaling possessionsand debts continues be the basis of this document. As we all know a fundamentalcharacteristic of every balance sheet is that the total figure for assets alwaysequals the total of liabilities plus owners equity. As we have already seen,actually the above simple equation, representing the theoritical essense of thisdocument , and a basis of its practical side, is the reason for it to be calledbalance. Actually, the two sides of the balance sheet are merely two views ofthe same business property. Having defined the essence of the balance sheet, intheoretical aspect we have to review the concepts in accordance with which it isbuilt up. Since it is an accounting document, obviously, we would have to findout the application of the basic accounting principles in it. Further to this wecan deffinitely state that the balance sheets is in complince with all of thebasic accounting principles and concepts. Let us review some of the most obviousprinciples that can be referred to the balance sheet: The entity principle: asin all accounting documents in the balance sheet an enterprise is presumed toexist in its own right. It is therefore treated as a separate entity from theperson or persons who own or operate it and in no way reflects their assets orliabilities. The same applies equally to organizations that are no t commonlyreferred to as businesses (charities, clubs, etc.). The money-measurementconcept: obviously everything shown on the balance sheet is measured in money,all pointers that cannot be expressed in monetary terms, being left aside; Thecost principle: I would classify this one as may be the most contradictoryprinciples not only in the financial statements but in the accouning itself. Ican even add that it is the reason for some of the negative aspects of thebalance sheet. In spite of the different ways in which assets can be valued theaccountants have traditionally used the historic cost as the basis of valuationof assets in the balance sheet, assuming that the enterprise is agoing-concern, and taking into consideration the need forobjectivity. Periodicity principle: being a document, showing the financialposition of a firm on a given date, by its very nature the balance sheet has tobe drawn at a some periods of time, so there is no way for it not to comply withthis principle. As already mentioned the balance sheet can be easily referred toand found in complience with any other concepts like the accrual concept, theduality concept, the prudence principle, etc. To finish with the aspects herereferred to as objective, we have summarize in short the practicalside of the balance sheet. No matter how often it is drawn, and what of the twopopular forms it is presented in, the balance sheet, as known, consists of threemajor parts: assets or what the firm possesses and has the right receive infuture; liabilities or what the firms obligations are; shows also how many ofthese should be returned in the short-run, and how many the enterprise canemploy in the long-run; owners equity the firms capital, it can be alsofigured as the differense between assets and liabilities. To summarize thetheoretical and practical essense of the balance sheet, we can use anothercontemporary definition of it given by A. Belkaouli in Accountingtheory: The balance sheet measures the fina ncial positions at apoint in time. I think the arguments of the author are clear: if we assumethat the current financial position can be described with the figures of thefirms possessions and obligations, listed by types and amounts than we wouldhave to agree that the balance sheet gives us this information. Obviously, beingan indicator of the enterprises financial position, the balance sheet is auseful and powerful tool in the hands of managers, financial analysts andexternal users. Combined with the data on other financial statements it formsdifferent ratios (like short-term liquidity ratios, short- and long- termsolvency ratios, asset utilisation ratios and many others), which are the basisof each financial analysis. It is these data that can tell you if a company hasenough money to continue to fund its own growth or whether it is going to haveto take on debt, issue debt, or issue more stock in order to keep on keeping on. Journalism on the Internet EssaySimilarly in a number of cases where a business is in trouble the assets havebeen revalued in order to bolster the image of the business and to promote theimpression of it having a sound asset base. In one word, what seemsgood and right to me, may not be enough for you. Still, there are many users towhich the balance sheet does not seem confused and is necessary, although theyhave conflicting needs: IRS and other government and state institutions. It isprobably fair to say that income statements are constructed with the IRS in mindmore than any other user. After all, it is the bottom line of the statementsthat determines what taxes will be due. Lenders are more interested in balancesheets, although the income statement is not taken lightly. The first question alender must ask is What if this loan is not repaid? The lender willwant something to sell to get paid back. A companys balance sheet tells thelender what there is to sell. So a lender wants a b alance sheet that indicateswhat the company owes (its liabilities) and what it owns (its assets). Assetsinclude such obvious things as property and cash, but also accounts receivables(what the company is owed) and prepaid expenses (like advances on rent). Thingsthe company owes (accounts payable) include debt and bills yet to bepaid, as well as what stockholders put into the business (stockholderequity) and retained earnings (profit not paid out to stockholders in theform of dividends or other payments). Lenders also want to look at the incomestatement, but they may be more interested in a cash statement. The IRS wants toknow how much profit you make, but wants profits to be adjusted to account fordepreciation (wear and tear) on assets the company owns. The lender finds thatinteresting, but the lender will not be comforted by the fact that the $1million you spend on a new building will be depreciated over 10 years when theloan is for three. Finally, of course, shareholders want to l ook at incomestatements and balance sheets. They give snapshots of the current health of thebusiness. They may be less interested in any one periods report than the trend. Are profits getting better? Is the balance sheet fatter? Thats because theshare value does not have a simple relationship to either the balance sheet orthe income statement. The value of a business is based on what someone would payfor it to gain control of the money it will make in the future. The balancesheet gives this potential buyer an idea of how easily the company can financefuture growth and weather financial crises; the income statement gives the buyeran idea how much future profits might be. But an investor would need to know alot of other things before coming to a decision about how much to pay. Forpeople running the company, the financial statements are just a starting point. The really interesting numbers may not show up on a statement, such as theprofit margins on various products, projected sales, or order backlogs. Thefinancial statements pull all these things together, but any analysis of how acompany is doing needs a different kind of operational data. The best employeeownership companies share these numbers too. Now, having reviewed almost all theissues related with the balance sheet, we can say in my opinion that sine itsappearance a few centuries ago it has been an important and outstandingfinancial statement summarizing the financial position of an enterprise at aparticular point in time. In the quickly developing technological environemt itmight change its form, it might even change some of its principles, it will beviewed along with more and more information in the era of information, but itwill keep for some more time its position of such a greatimportance. BibliographyArnold J., and S. Turley, Accounting for Management Decisions, 3rd ed., 1996,Prentice Hall Europe (UK) Limited, London Berry A. and R. Jarvis, Accounting ina Business Context, 2edshnvd. ed., 1994, Chapman Hall, London Watts J.,Accounting in the Business Environment, 2nd ed., 1996, Pitman Publishing, LondonAdam, J.H., Longman Dictionary of Business English, 2nd ed., 1989, Longman GroupUK Ltd.

REM Sleep on Dream

Question: Describe about the REM Sleep on Dream? Answer: What does the influence of stimuli presented during REM sleep on dream content suggest about consciousness? The term sleep is defined as a state of altered consciousness due to inhibition of functions of sensory and voluntary muscles. The sleep occurs in four stages including drowsy period (stage I); slowly develops stage II; stage III (moderate to deep sleep); and stage IV sleep. The stage IV is referred as rapid eye movement sleep (REM), where the individual show deepest level of sleep (Purves, Augustine Fitzpatrick, 2001). Diverse neural systems influences the sleep cycle and thus influences the wakefulness (Schredl, Atanasova, Hormann, Maurer, Hummel, Stuck, 2009). The group of neurons from pons region of brainstem are responsible for the regulation of the REM sleep. The neurotransmitter, acetylcholine activates the pons and involves in sending an inhibitory signals to spinal cord in order to cause a temporary atonia. In addition, it stops the secretion of neurotransmitters (norepinephrine, serotonin and histamine) that are responsible for the stimulation of muscle activity. The slee p in general and REM sleep in particular is being influenced by light, jetlag, pain, tension, drugs and environment (Factors, 2007), as they acts as an external stimulus to alter the REM sleep. Thus the external stimuli as resulted from either of the factor can contribute for the disruption of REM sleep and possibly on dream. The conscious is an essential aspect pertaining to cognitive function. The part of brain that modulates the consciousness is amygdale as a result of influence from stimuli. It further induces the secretion of neurotransmitters responsible for muscle activity and makes the individual alert for transient time during REM sleep. If the stimuli are non-noxious stimuli and repeatedly presented, the REM sleep duration is prolonged and the base line is going to be decreased (Vazquez, Merchant-Nancy, Garcia Drucker-Colin, 1998). In contrast, the stimuli pertaining to olfactory stimuli show diverse influence on consciousness during REM sleep as they possess stronger effect on limbic system. The positive and negative toned dreams could be observed with positive and negative stimuli due to alterations in olfactory function and strongly and significantly influences the emotional content of dreams. The olfactory stimuli also act on amygdala during REM sleep and affects the dream (Schredl, Atanaso va, Hormann, Maurer, Hummel, Stuck, 2009). In conclusion, the stimuli influence the dram during REM sleep and possibly make the individual alert (conscious). However, the extent of consciousness depends on the magnitude of stimuli. References Factors (18-Dec-2007) External Factors that Influence Sleep Retrieved from https://healthysleep.med.harvard.edu/healthy/science/how/external-factors Purves, D., Augustine GJ Fitzpatrick, D (2001). Stages of Sleep from Neuroscience. 2nd edition. Sunderland (MA): Sinauer Associates Available from: https://www.ncbi.nlm.nih.gov/books/NBK10996/ Schredl, M., Atanasova, D., Hormann, K., Maurer, JT., Hummel, T Stuck, BA (2009) Information processing during sleep: the effect of olfactory stimuli on dream content and dream emotions. J Sleep Res. 18(3), 285-90. Vazquez, J., Merchant-Nancy, H., Garcia, F Drucker-Colin, R (1998) The effects of sensory stimulation on REM sleep duration. Sleep. 21(2), 138-42.

Five Of My Favorite Content Marketing Acronyms

Every industry has its own set of jargon and acronyms, and marketing is certainly no exception.When it comes to content marketing, KISS doesn’t mean locking lips with your other half, and AIDA has nothing to do with a love of the opera. I personally love acronyms, which as you can imagine drives my friends and colleagues a little crazy – I’m working on it. For today, I thought I’d shed some light on five of my favorites: 1. KISS:Keep It Sweet and Simple You may be familiar with â€Å"Keep It Simple, Stupid,† but I’ll use a more polite version.KISS should be applied to every aspect of your content and here are a few ways you can do just that: Use images – they speak a thousand words and work especially well on social. When ascribing text to an image, make it compelling and brief. Keep emails short – concise and simple are best practice if you want results. Make content scannable – unless you’re at a deeper level of the site with more engaged users, detailed technical specifications are not your friend. People on average only read 28% of the words on a page, so keeping things simple is critical. That does not mean you have to have short copy. Rather, it means you need to make your key points clear as a bell. When you think content, especially in the early stages of your consumer decision making journey (CJD), aim for a minimum viable experience to attract and engage. If we think about marketing resources and keeping things simple from a scalability and operational point of view, social provides a great example. Do you really need to have a presence on every single social network? Probably not. It’s far better to have a strong presence and engaged followers on a couple of social platforms where you know your users are engaged, than to spread yourself too thin and neglect your accounts. 2. FAB:Features, Advantages, Benefits (or RTB: Reasons To Believe) Customers don’t necessarily care what your business does – they care about what it can do for them. Information about your brand’s products or services isn’t useful unless you can connect it to your customers’ needs. This might seem obvious, but you’d be surprised how many marketers fail to relate their products to the specific pain points of their customers.That’s where FAB statements can help.These statements have three components that let customers know why they should buy your product or service: Features: Identify differentiating product-specific details. Advantages:Clearly describe what sets you above and apart from the competition with respect to solving for your customer’s need. Benefits: Identify the additional benefits that come from choosing your product. Another great way to convey the same powerful message is to switch up your FAB statements: Name a benefit first, then explain how this benefit is brought about by your product or service’s features. Steve Jobs captured the essence of FAB and RTB in a nutshell: â€Å"Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.† 3. AIDA:Attention, Interest, Desire, Action If you’ve ever bought something after seeing a commercial or advertisement, you were probably influenced by the AIDA technique.This four-step process is a start-to-finish formula for creating powerful content – it hooks the reader right from the start and keeps them interested until they take action.Here’s the breakdown: Attention: Grabs readers’ attention, makes them want to learn more.Interest:Build interest by clearly explaining your understanding of their painpoints. Desire:Create an emotional connection with your audience and move them from liking your product to wanting your product. Action:Motivate the customer to take action with your call to action. 4. BANT: Budget, Authority, Need, Timeline This is less about your content and more about your prospective customers.BANT stands for set of criteria used to qualify leads.When assessing a prospect, you need to keep the following questions in mind: Budget:Can they afford us? Authority:Are they the decision-maker? Need: How deep is their need for our product or service? Timeline:Where are they in their decision making journey? 5. SMART: Specific, Measurable, Achievable, Relevant, Time-bound Our final acronym comes in handy when you’re setting goals or refining your content marketing strategy.Ask yourself the following questions to decide whether a goal is SMART: Specific:Are the desired outcomes clear, and are they tied to specific strategies and tactics? Measurable: Are outcomes measurable? Achievable: Is this a reasonable goal given any applicable constraints? Relevant: Does this content marketing goal align with bigger business objectives? Time-bound: What’s the endpoint for this goal? This list only scratches the surface – if I attempted to list them all, this article would be venturing into TL;DR territory. 😉 What are your favorite marketing acronyms? Add them to the comments below!

Content Marketing For Highly Regulated Industries

Content Marketing For Highly Regulated Industries Say you work for an ad agency and one of your clients is an e-retailer that sells over 30,000 products. It should be a dream come true for a content marketer, right? With 30,000 options, you have a nearly endless supply of features and benefits, challenges and solutions, lifestyles and demographics to target. A Must Read: The Content Marketing Guide For Highly Regulated Industries via @Now, let’s pretend that for all of those 30,000 products, you can’t actually tell anyone what they’re good for. Instead, all you can do is list out the ingredients and cross your fingers that your customers can figure it out for themselves.   This is the reality the nutraceutical industry lives in, the world of content marketing in a highly regulated industry. And they aren’t alone.    There are several industries you may end up working with that face tough challenges when it comes to how they can market their products to consumers: Alcohol Spirits â€Å"Digital marketing communications should be placed only in media where at least 71.6% of the audience is reasonably expected to be of the legal purchase age,† according to discus.org, the national trade association for distilled spirits in the US. So†¦ beware not only what you say, but where you say it. Healthcare providers Prior to â€Å"Bates v. State Bar of Arizona† in 1977, hospitals and healthcare providers essentially didn’t do any marketing at all. Now that they do, they â€Å"risk their reputation, their license and their livelihood if their marketing efforts run afoul of the maze of local, state or federal laws and regulations.† healthcaresuccess.com Pharmaceutical companies There are so many potential pitfalls here that â€Å"Every major company †¦ has either settled recent government cases, under the False Claims Act, †¦ or is currently under investigation for possible health care fraud,† according to the Wikipedia entry on pharmaceutical marketing The marketing rules and guidelines will vary industry to industry. But when you’re limited in what you can say, where you can say it and to whom you can say it, the driving question is the same for all What’s A Product Without Benefits? â€Å"One of the most repeated rules of writing compelling copy is to stress benefits, not features,† writes Brian Clark of Copyblogger. â€Å"In other words, identify the underlying benefit that each feature of a product or service provides to the prospect, because that’s what will prompt the purchase. This is one rule that always applies, except when it doesn’t.† One of the most repeated rules of writing compelling copy is to stress benefits, not features.   This is one rule that always applies,  except when it doesn’t. – Brian Clark of Copyblogger Our friends at the nutracuetical company fall into that â€Å"except when it doesn’t† category. They know the underlying benefit of taking extra vitamin C is reducing the duration of the common cold, but they can’t say that due to the regulations in place for their industry.   Ad agencies that work with pharmaceutical companies face a similar content challenge. They get to promote their products’ benefits, but they’re also required to rattle off all the potential side-effects (which often exceed the list of benefits). It’s that whole truth in advertising thing. If you’re a distiller of fine spirits, the â€Å"What’s a product without benefits?† question directly applies, as the implied benefit of pouring a glass of Scotch is to take the edge off, relax and alter your mood. At their core, these are implied health claims, which are off limits. And in most cases, the standard closing of â€Å"always drink responsibly† seems to directly compete with the fun-loving message from the rest of the ad.   So with all these rules and roadblocks, what should content marketers do in a heavily regulated industry? Well†¦ you must get creative. And study up. 3 Content Marketing Tips For Highly Regulated Industries

Summary Essay Example | Topics and Well Written Essays - 250 words - 132

Summary - Essay Example With the diversification of learner enrolment, it is evident that the teaching processes also needed to change. The combination of the traditional learning and online teaching-blended learning- has proven useful for the century’s teaching (Poon, 2013). Despite the challenges that come with the blended learning especially when it comes to online learning, this form of learning has been termed cost effective as lots of materials are placed online, and can be utilized over years depending on their suitability. Learners’ satisfaction has also been a major benefit of this form of learning. Poon (2013) says that lots of learners showed perseverance and dedication in the learning process. Other displayed critical thinking skills as opposed to the ones who were simply exposed to face-to-face learning. Conclusively, it is justified to argue that online learning has been greatly beneficial to the learning process as it has greatly boosted the â€Å"traditional† learning. Online learning has presented opportunities to embrace technology in the learning